Our Vision, Mission and Values

Fairness First:

The easy choice may not always be the best choice. In order to maintain the important ties we have in the community, it is important to be fair and think of the customer first.

Inspired Co-operation:

Understanding the customer’s needs in crucial in earning customers for life. By working with producers, we are able to create effective new ways to meet their changing needs. We achieve more when we collaborate with our customers, our partners, and each other.

Innovative Thinking:

When we imagine more, we find the best way forward in order to create a better future. This is why we invest in our employees through apprenticeships, internships, ongoing training, and internal promotions. 

Be There When it Matters:

We must always demonstrate our commitment to our customers; they need to be able to depend on us when it really counts.